From conversation to contact
Find the conversation. Get the contact. Send the reply.
Xoru finds the threads where buyers ask for software like yours, turns the author into a verified work email and LinkedIn profile, and drafts the message. You approve it and send it yourself.
You approve every replyGoogle sign-in, no card
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How are you finding buyers asking for software recommendations on Reddit & HN?
“We tried setting up basic keyword alerts, but 90% of matches are noise and writing replies from scratch takes hours. Looking for something built for B2B SaaS.”
Mara Ellison · Head of Growth · Series A
We ran into the same alert fatigue early on. Filtering by question structure ("best tool for", "alternative to") rather than raw keywords cut out most of the noise for us. I built Xoru to score those threads and draft a starting reply in our own voice so we just review and post.
Frustrated with alert-only listening tools flooding our Slack
Ask HN: What stays in your lean B2B growth stack in 2026?
Start where the intent already is
Find the conversations worth joining, then let the score tell you which ones are buyers rather than spectators.
Find
Xoru scans your search sources across Reddit, X, Hacker News, LinkedIn and more, and surfaces conversations where someone is asking for software like yours.
“Looking for an alternative to Brand24 that catches software buyers without noise...”
Qualify
Every thread is scored 1 to 10 for buying intent and split from passive mentions, so the queue you open is the part worth answering.
“We ran into the same keyword noise. Filtering for comparison questions cut 80% of irrelevant pings...”
A username becomes a person you can actually reach.
Most threads hand you a handle. Xoru resolves the author into a contact and records where every field came from, so you know whether the email is verified before you write to it.
- Verified work email, resolved from the author’s LinkedIn profile.
- LinkedIn profile and X handle, so you can choose the channel that fits.
- Source and status stored per contact: verified, not found, or stale.
Mara Ellison · Head of Growth
Northwind · Series A · 40 people
- Work email
- mara@northwind.ioVerified
- in/maraellison
- X
- @marae
- Source
- Profile enrichment · 2 min ago
Illustrative contact. Outreach runs at 5 leads a day on Founder and 10 on Growth.
Two drafts: the reply in the thread, the opener in their inbox.
Xoru writes both in your voice, from the same conversation. Edit inline, approve, and send. The message arrives addressed and ready; the send stays yours.
- A reply built from the thread’s own question, not a template.
- A cold opener when the author is reachable but the thread has gone quiet.
- Approved in Xoru, or in your team’s Slack or Discord channel on Growth.
Subject
The keyword problem you mentioned in r/SaaS
Hi Mara, you mentioned that 90% of your keyword matches are noise and the replies take hours to write. That was our experience too. Filtering on the shape of the question rather than the keyword cut our queue from about 40 a day to six, and drafting from the thread itself removed most of the blank-page time. Happy to send the filter set we use if it saves you the two weeks it cost us.
See it find a thread, draft the reply, and wait for you
A short walkthrough of the queue, the draft, and the approval step. Nothing in it posts by itself.
- 5 channels on ProReddit, X, Hacker News, Mastodon, LinkedIn
- Buying intent scored1 to 10, so the noise stays out
- Nothing posts on its ownYou approve every reply
Separate buyer opportunities from brand and competitor mentions
Switch between Opportunities (high-intent threads where someone is asking what tool to use) and Mentions (every post naming your brand or competitors).
- Sentiment classification: Every mention is tagged Positive, Neutral, or Negative so you can spot competitor churn before a renewal.
- Brand and competitor tracking: Monitor up to 3 brand and 10 competitor terms on Founder (or 5 brand and 15 competitor terms on Growth).
- Scheduled refresh: Fresh results every few hours, with mention alerts within the hour (60m on Founder, 30m on Growth).
“What tool are you using to track competitor mentions and buyer questions across Reddit and LinkedIn for a 5-person SaaS team?”
“Which tool are small SaaS teams using to catch Reddit threads where someone is asking for a product like ours?”
“Anyone have a recommendation for finding people who ask what to use on Reddit, without a pile of keyword noise?”
Anyone found a listening tool that surfaces Reddit threads where people ask for recommendations?
We tried setting up keyword alerts ourselves and 90% of it was noise. Writing the replies from scratch takes hours. Looking for something built for a small B2B team.
The noise is usually in the keyword, not the platform. Narrowing to threads with a direct ask cut our queue from about 40 a day to six. Whatever you pick, check it shows you why a thread scored, or you are back to opening tabs.
Drafted in your voice, approved by you before anything is posted
Generic AI comments get ignored or removed by moderators because they sound like press releases. Xoru calibrates drafts to your past writing, product positioning, and the specific norms of the community.
- Answers the question first: Leads with concrete technical or workflow tradeoffs before mentioning what you built.
- No AI filler phrases: Strips out robotic openers, buzzwords, and salesy call-to-action links.
- You approve every reply: No automated posting. Review, edit, and post from your own account.
Get mention alerts within the hour, or query Xoru from Claude, ChatGPT & Cursor
Receive new opportunities and brand mentions where your team already works via Slack, Discord, or email digests. Or connect your assistant over the Model Context Protocol (MCP) to inspect threads and generate drafts in chat.
- Slack, Discord & Email alerts: Mention alerts within the hour (60m on Founder, 30m on Growth) with sentiment and intent tags.
- Assistant tools via MCP: Query
list_opportunities,list_mentions, anddraft_replyfrom Claude Desktop, Claude Code, Cursor, ChatGPT (Developer Mode / MCP connectors). - Draft-only safety: MCP tools never auto-post to social networks. You approve every reply.
New Competitor Complaint · Negative
r/SaaS: “Anyone switching off Brand24? Too much noise for our small team...”
Topic Mention · Hacker News
“Ask HN: Best tool to track product mentions across forums?”
Brand Mention · Positive
Subject: 3 new high-intent threads & 1 brand mention ready for review
1. [r/SaaS] “Looking for a social listening tool that drafts replies without sounding like ChatGPT” (Buying intent · 2h ago)
2. [Ask HN] “Ask HN: How are small B2B teams tracking competitor complaints on Reddit and X?” (Buying intent · 4h ago)
3. [r/startups] “Frustrated with alert-only tools flooding Slack with noise. What else works?” (Competitor complaint · Negative · 6h ago)
“We ran into the exact same wall with generic AI replies getting ignored in r/SaaS. What worked for us was training drafts on our past founder comments first, and keeping a strict manual approval step so nothing ever posts automatically. Happy to share how we structure our keyword filters if useful.” (Draft saved in Xoru. You approve every reply before posting.)
Find high-ranking community threads that Google and AI search engines already cite
Xoru spots Reddit, Quora, and Hacker News discussions ranking on Google Page 1 for your target keywords so you can contribute helpful answers in your own voice. Those public answers capture search traffic and help your product get cited by ChatGPT and Perplexity.
Five days of Pro, on your own product.
The trial is a real Pro workspace, not a demo. Sign in, add your product, and work the opportunities Xoru finds for you. Nothing posts until you approve it.
- 01Sign in with GoogleNo form to fill, no card.
- 02Add your product URLTwo short screens, then you are in the workspace.
- 03Review the first draftsEvery reply waits for your approval.
Listening tools stop at the mention
| Capability | Xoru | Alert-only tools |
|---|---|---|
| Channels | 5 channels on Pro, including Reddit, X, Hacker News, Mastodon and LinkedIn. 8 on Founder, 14 on Growth. | Single-channel silos or raw keyword feeds |
| Signal filtering | Semantic buying intent and 1-10 relevance scoring that filters out off-topic chatter | Unfiltered keyword matches flooded with noise |
| Mention types & sentiment | Separates Opportunities from Mentions; tags Positive, Neutral, and Negative sentiment | Flat list of keyword hits without intent or complaint context |
| Contact enrichment | Resolves the author into a verified work email, LinkedIn profile and X handle, with the source recorded | A username, and a link to the thread. Nothing to contact |
| What you send | A reply to the thread and a cold opener to the contact, drafted in your voice and editable | Nothing, or a template you paste yourself |
| Who sends it | You approve it, then send from your own inbox or account. Nothing sends or posts on its own | No sending, or auto-posting bots that risk the account |
| Alerts | Scans every 24h on Pro, 8h on Founder, 4h on Growth. Mention alerts from 60m, plus MCP. | Raw email digests or noisy webhook dumps |
Channels
- Xoru
- 5 channels on Pro, including Reddit, X, Hacker News, Mastodon and LinkedIn. 8 on Founder, 14 on Growth.
- Alert-only tools
- Single-channel silos or raw keyword feeds
Signal filtering
- Xoru
- Semantic buying intent and 1-10 relevance scoring that filters out off-topic chatter
- Alert-only tools
- Unfiltered keyword matches flooded with noise
Mention types & sentiment
- Xoru
- Separates Opportunities from Mentions; tags Positive, Neutral, and Negative sentiment
- Alert-only tools
- Flat list of keyword hits without intent or complaint context
Contact enrichment
- Xoru
- Resolves the author into a verified work email, LinkedIn profile and X handle, with the source recorded
- Alert-only tools
- A username, and a link to the thread. Nothing to contact
What you send
- Xoru
- A reply to the thread and a cold opener to the contact, drafted in your voice and editable
- Alert-only tools
- Nothing, or a template you paste yourself
Who sends it
- Xoru
- You approve it, then send from your own inbox or account. Nothing sends or posts on its own
- Alert-only tools
- No sending, or auto-posting bots that risk the account
Alerts
- Xoru
- Scans every 24h on Pro, 8h on Founder, 4h on Growth. Mention alerts from 60m, plus MCP.
- Alert-only tools
- Raw email digests or noisy webhook dumps
A listening tool tells you what was said. Xoru tells you who said it, how to reach them, and what to write. Then it gets out of the way while you send it.
Illustrative example, not live platform totals. We label these numbers until there is enough real activity to show.
Simple pricing for founders and growing teams.
Pro
For one person testing the pipeline
- Buyer threads on Reddit, X, Hacker News, Mastodon and LinkedIn
- 50 drafts a month, written in your voice
- Refreshes every 24 hours, plus 20 on-demand scans
- Weekly Ranking Threads for 10 keywords
Founder
For a small team running outbound
- Adds Product Hunt, Bluesky and Quora, for 8 channels in total
- 5 enriched contacts a day, with verified work emails
- Mention alerts every 1h, not once a day
- Daily Ranking Threads for 20 keywords
Growth
For a team with shared approval
- Adds Threads, Indie Hackers, Stack Overflow, GitHub, YouTube and G2 Reviews, for 14 channels in total
- 10 enriched contacts a day, 300 drafts a month
- 3 seats, 3 workspaces, shared approval in Slack
- Scans every 4 hours, plus 200 on-demand scans
Start with a 5-day free trial on Pro when you create your account (no credit card required). Upgrade to a paid plan whenever you are ready.
Frequently asked questions
What's the difference between Opportunities and Mentions?
Does Xoru post for me automatically?
Can I use Xoru from Claude, ChatGPT or Cursor?
How does sentiment analysis work?
How is Xoru different from alert-only tools?
Which channels does Xoru support and how often do results refresh?
How does Xoru help my product get cited by ChatGPT and Perplexity?
Find the conversation. Get the contact. Send the reply.
Start the 5-day Pro trial, add your product, and work the first threads Xoru finds. Enrich the author, take the draft, send it from your own inbox.
Start free 5-day trial