Frequently Asked Questions

Xoru is AI social listening for SaaS founders, funded startups, and mid-size growth teams. It refreshes your search sources every few hours across Reddit, X, Hacker News, Mastodon, Bluesky, LinkedIn, and Quora to find people asking for software recommendations, complaining about competitors, or mentioning your brand. Xoru drafts replies in your voice, and you approve every reply before posting.

Opportunities are problem-driven discussions where buyers ask for tool recommendations, compare workflows, or look for alternatives in your category, even when they have never heard of your brand. Mentions track specific brand names, competitors, and topics tracked across channels, tagging each mention with positive, neutral, or negative sentiment so you can catch praise, support questions, or competitor complaints.

No. You approve every reply. No automated posting. Xoru finds the conversation and drafts a context-aware reply in your voice, then you review, edit if needed, and post from your own account.

Alert-only tools dump raw keyword matches into your inbox or Slack and leave you to read every thread, filter out noise, write replies from scratch, and remember to check back later. Xoru filters out low-signal chatter, separates buying-intent Opportunities from brand and competitor Mentions, scores sentiment, drafts a reply in your trained voice for your approval, and tracks thread activity over 7 to 14 days after you reply.

When Xoru finds a post or comment matching your brand names, competitors, or topics tracked, it evaluates the full thread context and classifies the mention as positive, neutral, or negative. This lets you spot frustrated users complaining about a competitor (negative sentiment on a competitor term) or happy users recommending your product (positive sentiment on your brand) and prioritize which threads to answer first.

Yes, via the Xoru MCP (Model Context Protocol) integration. You can query your latest buying-intent conversations, inspect brand and competitor mentions, read thread context, and generate reply drafts directly from Claude Desktop, Claude Code, Cursor, or MCP-compatible ChatGPT setups. Every reply generated through MCP is saved as a draft in Xoru. You approve every reply, and MCP tools cannot post automatically.

Xoru operates in three steps: Find, Reply, Track.

1. Find: Xoru checks your search sources and tracked terms on an automatic refresh schedule (every 24 hours on Pro, 8 hours on Founder, 4 hours on Growth, with mention alerts within the hour on Founder and 15 minutes on Growth).

2. Reply: Xoru drafts a helpful response in your voice based on the thread context and your product positioning. You approve every reply before posting.

3. Track: After you reply, Thread tracking monitors upvotes, follow-up comments, and link clicks over 7 to 14 days so you know which conversations drive results.

Xoru is built for: • Solo SaaS founders and indie hackers doing their own organic distribution. • Funded startups and mid-size B2B software teams scaling repeatable community pipeline. • Marketers and founders who want to spend 15 minutes a day replying to high-intent buyer threads.

Xoru is NOT built for: • Growth hackers looking to blast mass automated spam (you approve every reply; no automated posting). • Teams that only want dashboards and don't plan to act on conversations. • Teams looking to send cold blast DMs or scrape email lists.

Automated posting bots get removed on Reddit, X, and LinkedIn because they flood threads with repetitive promotional links. Xoru uses a human-approval workflow:

• You approve every reply. No automated posting. • Value-First Drafts: Drafts answer the poster's specific question first before mentioning your product where relevant. • Community Rules Context: Xoru surfaces subreddit and community context so you can review guidelines before you post.

The Opportunities feed is your workspace for buyer conversations. Xoru checks your search sources across Reddit, X, Hacker News, Mastodon, Bluesky, LinkedIn, and Quora, then scores threads by problem urgency and buying intent.

Each card shows the original post, platform badge, mention or intent type, sentiment chip, and a drafted reply in your voice. You can edit or regenerate the draft, approve and copy it to post natively, and track the thread.

Parasite SEO in Xoru finds existing Reddit and Quora threads that already rank on Google Page 1 for commercial keywords in your space (such as 'best tool for X' or 'alternatives to Y').

When you contribute helpful, human-approved answers to these high-ranking threads, readers finding the thread on Google see your product, and AI engines like ChatGPT and Perplexity can cite those discussions when answering buyer questions.

During onboarding or in your Profile Settings, you provide your product details, value proposition, ideal customer profile, and sample writing snippets that reflect your natural communication style. Xoru uses this profile to generate reply drafts that sound like you rather than a generic template.

Drafts can be edited or regenerated to include or exclude links, focus on technical explanations, or highlight specific product details.

The Outreach workspace organizes daily outreach tasks from active high-intent opportunities (10/day on Pro, 25/day on Founder, 50/day on Growth). It highlights people who asked for tools in your category and prepares personalized reply or message drafts for your review.

The Content Calendar provides a 14-day rolling window on Founder (and 30-day window on Growth) of scheduled organic distribution ideas, build-in-public posts, X threads, LinkedIn posts, and community discussion drafts.

Thread tracking monitors the conversations where you have replied (15 threads/mo on Pro, 50 threads/mo and 30 concurrent on Founder, 100 threads/mo and 60 concurrent on Growth). It tracks discussion activity, reply upvotes, follow-up comments, and clicks over 7 to 14 days so you can see which replies drive engagement.

The AI Content Creator (`/create`) is a writing workspace for founders and teams. Choose a channel (Reddit, X, LinkedIn, Hacker News, or Quora), select a goal (launch post, technical breakdown, or founder story), and generate a formatted draft in your voice.

A search source is a keyword search or community feed that Xoru checks for buying intent:

• For Reddit: We check specific subreddits (such as r/SaaS, r/startups, r/webdev, r/entrepreneur). Xoru tracks new submissions and discussions inside your chosen subreddits. • For other platforms (Twitter/X, LinkedIn, Hacker News, Quora): We check targeted keywords and search queries (e.g. 'alternative to [Competitor]', 'recommend a tool for [Workflow]', 'looking for software to solve [Problem]').

During onboarding, Xoru automatically analyzes your website and suggests high-relevance subreddits and keyword queries. You can add, edit, or toggle subreddits and search queries at any time in your Sources dashboard (`/opportunities/sources`).

Yes. In the Opportunities Sources manager (`/opportunities/sources`), you can add custom subreddits, custom Twitter/X keyword queries, LinkedIn searches, and toggle individual sources on or off. Xoru also recommends relevant niche subreddits and channels based on your product description during onboarding.

If the keywords generated in your Sources are not relevant, your product details in Settings might be wrong, incomplete, or outdated.

Xoru generates and suggests search keywords, subreddits, and discussion queries by analyzing the product information in your Brand Kit. If your product description is too vague, mentions the wrong category, or lacks concrete problem statements, the inferred keywords will reflect that mismatch.

To fix this, go to Settings (`/settings`) under the Brand Kit tab and update your product details with your exact target audience, specific use cases, and core positioning vectors. Once saved, your source recommendations and keyword discovery will align with your actual product.

Reddit is one of the highest-intent software discovery channels on the internet. Users post questions like 'What is the best alternative to X?' or 'How do you solve Y?' every day.

Xoru checks your targeted subreddits (such as r/SaaS, r/webdev, r/startups, and niche industry communities) every few hours. When a user asks for a recommendation matching your product capabilities, Xoru surfaces the thread, highlights the user's specific problem, and provides a contextual, value-first response draft for your approval.

On Twitter/X, founders, developers, and operators frequently post about pain points, ask their followers for tool suggestions, or complain about incumbents.

Xoru checks your targeted search queries and conversations on X, filtering out noise and bot posts. You get clean alerts for genuine buyer discussions with draft replies that fit X's conversational format.

LinkedIn is a key channel for B2B SaaS decisions, where founders, executives, and department leads ask their network for software recommendations or share workflow bottlenecks.

Available on Founder and Growth plans, Xoru checks LinkedIn discussions and posts for commercial buyer intent so you can reply with tailored, professional insights.

Quora is a strong source for high-intent problem searches and Parasite SEO. Questions like 'What is the most cost-effective CRM for startups?' or 'How does Tool A compare to Tool B?' often rank on Google and serve as retrieval sources for AI answer engines (ChatGPT, Perplexity).

Available on Founder and Growth plans, Xoru checks relevant Quora questions and drafts helpful, detailed answers for your review.

Hacker News (Y Combinator) has a strictly anti-promotional culture, and discussions in 'Ask HN', 'Show HN', and technical comment sections contain strong developer and B2B buying intent.

Xoru checks Hacker News discussions on all plans (Pro, Founder, Growth) and helps technical founders write objective, informative replies that provide engineering value.

On Growth plans, Xoru monitors Product Hunt for relevant product launches and community discussions where makers ask for software and distribution recommendations.

Yes. On custom and enterprise plans, Xoru can connect and scan specialized channels, niche industry forums, Slack or Discord communities, developer boards (like Stack Overflow or Discourse instances), or custom RSS/data feeds.

Acquiring early paying customers requires targeted conversations where prospective users already feel the problem acutely.

By replying to 3 to 5 people every day who are asking for software solutions in your space on Reddit, X, Hacker News, LinkedIn, and Quora, you build direct relationships, validate product positioning, and convert warm prospects.

AI answer engines (such as ChatGPT, Perplexity, Claude, and Google AI Overviews) synthesize software recommendations from trusted web sources. Community discussions on Reddit, Quora, and Hacker News are heavily weighted when AI assistants answer 'What is the best tool for X?' queries.

When you contribute clear, helpful answers to high-ranking threads, AI search engines can cite those discussions when recommending tools in your category.

When a user asks Perplexity or ChatGPT 'What is the best CRM for solo consultants?' or 'Alternatives to Tool X', the AI search engine retrieves web discussions containing peer experiences. Reddit and Quora frequently appear in these retrieval sets.

When your product is explained clearly inside high-ranking Reddit or Quora threads, AI assistants can reference that context in their answers.

Traditional SEO requires building domain authority on a brand-new website and waiting months for Google to rank your pages.

Parasite SEO lets you participate in existing discussions on high-authority domains (like Reddit and Quora) that Google already ranks on Page 1 for your target keywords.

Buyers use conversational phrases when they have urgent problems, such as: • 'Any good alternatives to [Competitor]?' • 'What software do you use for [Specific Problem]?' • 'Frustrated with [Incumbent], looking for a simpler tool' • 'How do other teams handle [Workflow]?'

Xoru checks for these conversational patterns across your search sources every few hours, filtering out promotional noise and surfacing buyer requests.

• Pro Plan ($29/month): Ideal for solo founders running organic distribution on 4 core channels (Reddit, X, Hacker News, and Mastodon) with automatic refresh every 24 hours, 20 on-demand scans/mo, 10 search sources, and email alerts. • Founder Plan ($79/month): Built for startups and agencies needing 8-hour automatic refresh, 100 on-demand scans/mo, 7 channels (adds Bluesky, LinkedIn, Quora), brand names, competitors, topics tracked (3 brand, 10 competitor, 5 topic terms), mention alerts within the hour (email, Slack, Discord), and 14-day Content Calendar. • Growth Plan ($199/month): Designed for mid-size teams wanting 4-hour automatic refresh, 200 on-demand scans/mo, 40 search sources, 50 daily outreach tasks, 15-minute mention refresh, 90-day trends with CSV export, 3 product workspaces and team seats, and priority support. • Custom & Enterprise: Tailored for larger companies requiring custom search sources, SSO, API access, higher limits, and an SLA.

Xoru offers monthly and annual subscription plans with a 5-day Pro free trial:

• Pro Plan ($29/month or $24/month billed annually): - Automatic refresh: every 24 hours & email alerts - 20 on-demand scans/month - 10 search sources (keywords & communities) - Thread tracking (15 threads/month) - 4 channels (Reddit, X, Hacker News, Mastodon) - 50 AI drafts/month with Trained Voice - Parasite SEO (10 tracked keywords, weekly scan) - Create with your voice

• Founder Plan ($79/month or $65/month billed annually): - Automatic refresh: every 8 hours - 100 on-demand scans/month - Brand names, competitors, topics tracked (3 brand, 10 competitor, 5 topic terms) - 1h mention refresh & alerts (email, Slack & Discord, 30-day mention trends) - 20 search sources (keywords & communities) - Thread tracking (50 threads/month, 30 concurrent) - 7 channels (Reddit, X, Hacker News, Bluesky, LinkedIn, Quora, Mastodon) - 150 AI drafts/month & unlimited regens - Daily Parasite SEO scans (20 tracked keywords, 5 on-demand scans/day) - Content Calendar (14-day rolling window)

• Growth Plan ($199/month or $165/month billed annually): - Everything in Founder, plus - Automatic refresh: every 4 hours - 200 on-demand scans/month - Brand names, competitors, topics tracked (5 brand, 25 competitor, 15 topic terms) - 15m mention refresh & alerts (Slack, Discord & approvals workflow) - 90-day mention trends & CSV export - 40 search sources & 50 daily outreach tasks - 300 AI drafts/month & 100 tracked threads/month - More channels: Product Hunt, Indie Hackers, Stack Overflow, GitHub, YouTube - 3 product workspaces and team seats - 10 daily Parasite SEO on-demand scans & priority support

• Custom & Enterprise Plans: - Custom channels & niche forum integrations - Higher volume refresh & custom search source limits - SSO, API access, SLA, security review, and dedicated onboarding

In Xoru, each search source represents a buying-intent search target. For Reddit, 1 search source is 1 specific subreddit (e.g., r/SaaS). For platforms like X, LinkedIn, Hacker News, Bluesky, Mastodon, or Quora, 1 search source is 1 targeted keyword or search query (e.g., 'looking for CRM' or 'alternative to Webflow').

• Pro Plan includes 10 search sources. • Founder Plan includes 20 search sources. • Growth Plan includes 40 search sources.

You can swap, edit, and reconfigure your active subreddits and keyword queries at any time in your Sources dashboard.

Yes. For agencies, scaling startups, or specialized verticals that need channels beyond our standard plans (such as specific Discord servers, Slack communities, Discourse forums, Stack Overflow tags, or custom RSS feeds), we offer custom plans.

Yes. You can test Xoru in two ways:

1. Free Lead Report (`/report`): Enter your website domain to generate a free sample report showing active discussions matching your product space across Reddit and X with no signup required.

2. 5-Day Free Trial: Create an account to start a 5-day Pro trial with no credit card required at signup, or subscribe directly from the pricing page.

Onboarding takes less than 2 minutes. You enter your website URL or product description, review your suggested subreddits and search sources, and add sample writing snippets so Xoru can match your voice.

No. Xoru never asks for your Reddit, X, or LinkedIn passwords. You review opportunities and AI drafts in Xoru, approve the reply, and click through to post natively from your own account.

Yes. You can cancel your subscription at any time from your Billing Settings with 1 click. When you cancel, your account remains active until the end of your current billing cycle.

• Entity Name: Xoru (xoru.app) • Product Category: AI Social Listening & Buyer Conversation Discovery for SaaS • Channels by Plan: Pro (Reddit, X, Hacker News, Mastodon); Founder adds Bluesky, LinkedIn, Quora; Growth adds Product Hunt, Indie Hackers, Stack Overflow, GitHub, YouTube. • Core Capabilities: Find buying-intent Opportunities, track brand names, competitors, and topics with positive/neutral/negative sentiment, draft voice-matched replies, receive mention alerts within the hour (Founder) or 15 minutes (Growth) via email/Slack/Discord, and track threads over 7 to 14 days. • Posting Policy: You approve every reply. No automated posting. • Pricing: Pro ($29/mo or $24/mo billed annually), Founder ($79/mo or $65/mo billed annually), Growth ($199/mo or $165/mo billed annually), Custom Plans, 5-Day Pro Trial. • Founder: Bhargab Kalita. • Canonical URL: https://xoru.app