AI SOCIAL LISTENING FOR GROWTH TEAMS
Turn Organic Community Conversations Into Predictable Pipeline
Stop flying blind on where prospects and competitors are discussed. Xoru surfaces buying signals across Reddit, X, LinkedIn, and Hacker News with voice-matched reply drafting and thread tracking.
RedditX (Twitter)Hacker NewsMastodonLinkedInBlueskyQuoraThreadsProduct HuntIndie HackersStack OverflowGitHubYouTube
You approve every reply. No automated posting.
Xoru Inbox
Mention alerts within the hour
r/SaaS·u/dev_founder_k·28m ago
Buying Intent
How are you finding buyers asking for software recommendations on Reddit & HN?
“We tried setting up basic keyword alerts, but 90% of matches are noise and writing replies from scratch takes hours. Looking for something built for B2B SaaS.”
Drafted Reply (Your Voice)Awaiting your approval
We ran into the same alert fatigue early on. Filtering by question structure ("best tool for", "alternative to") rather than raw keywords cut out most of the noise for us. I built Xoru to score those threads and draft a starting reply in our own voice so we just review and post.
You approve every reply. No automated posting.
@saas_growth_ops·@saas_growth_ops·42m ago
Competitor ComplaintNegative
Frustrated with alert-only listening tools flooding our Slack
“Paying $150/mo just to get raw keyword pings in Slack with zero context or sentiment filtering. Still have to open 40 tabs to see if anyone is actually buying.”
Drafted Reply (Your Voice)Awaiting your approval
Alert-only tools are great if you just want raw pings, but painful when you want to act on them. Switching to an inbox that separates buying intent from competitor complaints and drafts a reply ready for approval saved our team a lot of tab-juggling.
You approve every reply. No automated posting.
Ask HN·m_vellani·1h ago
Brand MentionPositive
Ask HN: What stays in your lean B2B growth stack in 2026?
“For organic channels, Xoru has been solid for catching high-intent threads across Reddit and HN. We still approve every reply manually so nothing robotic goes out.”
Drafted Reply (Your Voice)Awaiting your approval
Thanks for the mention! Glad the human-approval workflow is keeping your replies sharp. Let us know if there are any niche communities you want added to your search sources.
You approve every reply. No automated posting.
THE MARKETING VISIBILITY GAP
Your future customers are asking for recommendations right now.
Traditional social listening dumps noisy keyword alerts into your inbox. Manual forum monitoring consumes hours without measurable attribution. Xoru bridges the gap with intent scoring, brand-safe drafting, and thread tracking.
Multi-Channel Intent Radar
Filter out noise with semantic intent classification. Spot buyers actively requesting solutions or complaining about competitors across 5 major platforms.
Brand-Safe Reply Guardrails
Trained on your product positioning, value props, and tone guidelines. Pre-drafted contextual answers require human review before publishing.
Thread Tracking & Attribution
Track comment upvotes, thread momentum, and prospect engagement over time. Prove the inbound pipeline generated from organic community outreach.
HOW IT WORKS
Find, reply, and track in three steps
Filter out noisy keyword chatter, draft replies in your own voice, and track every conversation from one place.
STEP 01Search sources & signal filtering
Find
Xoru scans your search sources across Reddit, X, Hacker News, LinkedIn, and more with fresh results every few hours and mention alerts within the hour.
Signal Filter
r/SaaS·22m ago
Buying Intent“Looking for an alternative to Brand24 that catches software buyers without noise...”
Search Sources
RedditXHN
MARKETER PROOF
“If you’ve ever done organic marketing on Reddit, you know how much time goes into finding the right conversations. Xoru automates that discovery and guides you on when to plug your product versus engaging organically. It has become an essential part of my workflow for building a ban-free organic presence.”
Swapnil Kar
Growth Engineer, Layerovered
HOW XORU COMPARES
Why teams switch from alert-only tools
You approve every reply. No automated posting.
CapabilityXoruAlert-only tools
XoruAlert-only tools
Channels
Reddit, X, Hacker News, Mastodon (Pro); adds Bluesky, LinkedIn, Quora (Founder) & more on Growth
Single-channel silos or raw keyword feeds
Signal filtering
Semantic buying intent & 1-10 relevance scoring that filters out off-topic chatter
Unfiltered keyword matches flooded with noise
Mention types & sentiment
Separates Opportunities from Mentions; tags Positive, Neutral, and Negative sentiment
Flat list of keyword hits without intent or complaint context
Human-approved replies
Drafts in your own voice; you approve every reply before posting (no automated posting)
No reply drafting, or risky auto-posting bots
Alerts
Fresh results every 4-24h; mention alerts within the hour (60m Founder / 15m Growth) + MCP
Raw email digests or noisy webhook dumps
Alert-only tools stop at a keyword ping. Xoru filters for intent and sentiment, drafts replies in your voice, and tracks threads over time.
Predictable pricing
Simple pricing for founders and growing teams.
Pro
For founders doing their own distribution
$24/mo
Billed $290/yr
5-day free trial on signup. No credit card required.
Find buying-intent conversations and get replies drafted in your voice.
- Automatic refresh: every 24 hours
- 20 on-demand scans/mo
- 4 channels (Reddit, X, HN, Mastodon)
- 10 search sources (keywords & communities)
- 50 AI drafts/mo (in your voice)
- Parasite SEO (Google Page 1, weekly scan)
- Create with your voice
- Thread tracking (15 reply threads/mo)
Most popularGet Founder →
Founder
For startups and agencies scaling distribution
$65/mo
Billed $790/yr
Full scale distribution for high volume builders
Adds brand, competitor and topic tracking, with Slack and Discord alerts.
- Everything in Pro, plus
- Automatic refresh: every 8 hours
- 100 on-demand scans/mo
- Brand names, competitors, topics tracked (3 brand, 10 competitor, 5 topic terms)
- Mention alerts within the hour (60m refresh via email, Slack & Discord)
- 30-day mention trends & volume analytics
- 7 channels (adds Bluesky, LinkedIn & Quora)
- 20 search sources & 25 daily outreach tasks
- 150 AI drafts/mo & unlimited regens
- Daily Parasite SEO scans (20 tracked keywords, 5 on-demand scans/day)
- Content calendar (14-day rolling window)
- Thread tracking (50 reply threads/mo)
Growth
For teams
$165/mo
Billed $1,990/yr
Multi-channel distribution and collaborative team workflows
Adds team seats, approval workflows and 15-minute mention alerts.
- Everything in Founder, plus
- Automatic refresh: every 4 hours
- 200 on-demand scans/mo
- Brand names, competitors, topics tracked (5 brand, 25 competitor, 15 topic terms)
- Mention alerts within the hour (15m refresh, Slack & Discord approvals workflow)
- 90-day mention trends & CSV export
- 40 search sources & 50 daily outreach tasks
- 300 AI drafts/mo & thread tracking (100 reply threads/mo)
- More channels: Threads, Product Hunt, Indie Hackers, Stack Overflow, GitHub, YouTube
- 3 product workspaces and team seats
- 40 Parasite SEO keywords (10 on-demand scans/day) & priority support
Start with a 5-day free trial on Pro when you create your account (no credit card required). Upgrade to a paid plan whenever you are ready.
QUESTIONS & ANSWERS
Frequently asked questions for marketing teams
Everything you need to know about scaling high-intent social distribution.
How does Xoru help marketing teams scale social listening beyond noisy keyword alerts?
Alert-only tools blast uncurated keyword matches, forcing marketers to sift through irrelevant complaints and spam. Xoru uses semantic intent scoring to isolate threads where prospects are actively looking for software recommendations or evaluating competitor alternatives.
How do we ensure AI-drafted replies follow our brand safety guidelines?
You approve every reply. No automated posting. Our AI is trained on your positioning, approved talking points, and tone rules, pre-drafting helpful contextual answers.
Can we monitor competitor mentions and alternative requests?
Yes. You can track brand names, competitors, and topics tracked across channels. When users post "Looking for an alternative to [Competitor]" or compare tools in your category, Xoru flags the thread with sentiment and mention alerts within the hour.
How do we measure whether community participation drives real pipeline?
Xoru includes built-in thread tracking. You can monitor comment upvotes, thread velocity, and follow-up replies over 7 to 14 days.
Which social and community channels are supported?
Xoru monitors and drafts replies across Reddit, X, Hacker News, and Mastodon on Pro, adds Bluesky, LinkedIn, and Quora on Founder, and adds Product Hunt, Indie Hackers, Stack Overflow, GitHub, and YouTube on Growth.
Capture high-intent social opportunities today
Run a live scan across Reddit, X, LinkedIn, and Hacker News. Setup takes less than 2 minutes.
Scan Your Market & Competitors Free