AI SOCIAL LISTENING FOR FOUNDERS & STARTUPS
Find High-Intent SaaS Buyers Without Doomscrolling Social Feeds
Xoru scans Reddit, X, and Hacker News for buyers actively seeking software like yours, drafting replies in your authentic founder voice. You approve every reply.
RedditX (Twitter)Hacker NewsMastodonLinkedInBlueskyQuoraThreadsProduct HuntIndie HackersStack OverflowGitHubYouTube
Scans r/SaaS, r/Entrepreneur, Hacker News & X • No credit card required
Xoru Inbox
Mention alerts within the hour
r/SaaS·u/dev_founder_k·28m ago
Buying Intent
How are you finding buyers asking for software recommendations on Reddit & HN?
“We tried setting up basic keyword alerts, but 90% of matches are noise and writing replies from scratch takes hours. Looking for something built for B2B SaaS.”
Drafted Reply (Your Voice)Awaiting your approval
We ran into the same alert fatigue early on. Filtering by question structure ("best tool for", "alternative to") rather than raw keywords cut out most of the noise for us. I built Xoru to score those threads and draft a starting reply in our own voice so we just review and post.
You approve every reply. No automated posting.
@saas_growth_ops·@saas_growth_ops·42m ago
Competitor ComplaintNegative
Frustrated with alert-only listening tools flooding our Slack
“Paying $150/mo just to get raw keyword pings in Slack with zero context or sentiment filtering. Still have to open 40 tabs to see if anyone is actually buying.”
Drafted Reply (Your Voice)Awaiting your approval
Alert-only tools are great if you just want raw pings, but painful when you want to act on them. Switching to an inbox that separates buying intent from competitor complaints and drafts a reply ready for approval saved our team a lot of tab-juggling.
You approve every reply. No automated posting.
Ask HN·m_vellani·1h ago
Brand MentionPositive
Ask HN: What stays in your lean B2B growth stack in 2026?
“For organic channels, Xoru has been solid for catching high-intent threads across Reddit and HN. We still approve every reply manually so nothing robotic goes out.”
Drafted Reply (Your Voice)Awaiting your approval
Thanks for the mention! Glad the human-approval workflow is keeping your replies sharp. Let us know if there are any niche communities you want added to your search sources.
You approve every reply. No automated posting.
THE FOUNDER BOTTLENECK
You built the product. Now you need customers without burning cash.
Paid ads burn cash before you find product-market fit. Cold outbound emails land in spam. Meanwhile, real buyers ask for recommendations every single day on Reddit, X, and Hacker News.
“I don't have time to watch forums all day”
Xoru refreshes your search sources every few hours in the background. Instead of 3 hours of scrolling, spend 15 minutes reviewing filtered, high-intent opportunities.
“Promoting on Reddit gets my account banned”
Automated bots get banned. Xoru drafts helpful, technical replies tailored to community rules. You review and approve every single draft with full control.
“Paid ads cost too much for an early SaaS”
Acquire organic customers with zero ad spend. High-intent community conversations give you direct customer feedback and immediate signups.
HOW IT WORKS
Find, reply, and track in three steps
Filter out noisy keyword chatter, draft replies in your own voice, and track every conversation from one place.
STEP 01Search sources & signal filtering
Find
Xoru scans your search sources across Reddit, X, Hacker News, LinkedIn, and more with fresh results every few hours and mention alerts within the hour.
Signal Filter
r/SaaS·22m ago
Buying Intent“Looking for an alternative to Brand24 that catches software buyers without noise...”
Search Sources
RedditXHN
FOUNDER PROOF
“If you’ve ever done organic marketing on Reddit, you know how much time goes into finding the right conversations. Xoru automates that discovery and guides you on when to plug your product versus engaging organically. It has become an essential part of my workflow for building a ban-free organic presence.”
Swapnil Kar
Growth Engineer, Layerovered
HOW XORU COMPARES
Why teams switch from alert-only tools
You approve every reply. No automated posting.
CapabilityXoruAlert-only tools
XoruAlert-only tools
Channels
Reddit, X, Hacker News, Mastodon (Pro); adds Bluesky, LinkedIn, Quora (Founder) & more on Growth
Single-channel silos or raw keyword feeds
Signal filtering
Semantic buying intent & 1-10 relevance scoring that filters out off-topic chatter
Unfiltered keyword matches flooded with noise
Mention types & sentiment
Separates Opportunities from Mentions; tags Positive, Neutral, and Negative sentiment
Flat list of keyword hits without intent or complaint context
Human-approved replies
Drafts in your own voice; you approve every reply before posting (no automated posting)
No reply drafting, or risky auto-posting bots
Alerts
Fresh results every 4-24h; mention alerts within the hour (60m Founder / 15m Growth) + MCP
Raw email digests or noisy webhook dumps
Alert-only tools stop at a keyword ping. Xoru filters for intent and sentiment, drafts replies in your voice, and tracks threads over time.
Predictable pricing
Simple pricing for founders and growing teams.
Pro
For founders doing their own distribution
$24/mo
Billed $290/yr
5-day free trial on signup. No credit card required.
Find buying-intent conversations and get replies drafted in your voice.
- Automatic refresh: every 24 hours
- 20 on-demand scans/mo
- 4 channels (Reddit, X, HN, Mastodon)
- 10 search sources (keywords & communities)
- 50 AI drafts/mo (in your voice)
- Parasite SEO (Google Page 1, weekly scan)
- Create with your voice
- Thread tracking (15 reply threads/mo)
Most popularGet Founder →
Founder
For startups and agencies scaling distribution
$65/mo
Billed $790/yr
Full scale distribution for high volume builders
Adds brand, competitor and topic tracking, with Slack and Discord alerts.
- Everything in Pro, plus
- Automatic refresh: every 8 hours
- 100 on-demand scans/mo
- Brand names, competitors, topics tracked (3 brand, 10 competitor, 5 topic terms)
- Mention alerts within the hour (60m refresh via email, Slack & Discord)
- 30-day mention trends & volume analytics
- 7 channels (adds Bluesky, LinkedIn & Quora)
- 20 search sources & 25 daily outreach tasks
- 150 AI drafts/mo & unlimited regens
- Daily Parasite SEO scans (20 tracked keywords, 5 on-demand scans/day)
- Content calendar (14-day rolling window)
- Thread tracking (50 reply threads/mo)
Growth
For teams
$165/mo
Billed $1,990/yr
Multi-channel distribution and collaborative team workflows
Adds team seats, approval workflows and 15-minute mention alerts.
- Everything in Founder, plus
- Automatic refresh: every 4 hours
- 200 on-demand scans/mo
- Brand names, competitors, topics tracked (5 brand, 25 competitor, 15 topic terms)
- Mention alerts within the hour (15m refresh, Slack & Discord approvals workflow)
- 90-day mention trends & CSV export
- 40 search sources & 50 daily outreach tasks
- 300 AI drafts/mo & thread tracking (100 reply threads/mo)
- More channels: Threads, Product Hunt, Indie Hackers, Stack Overflow, GitHub, YouTube
- 3 product workspaces and team seats
- 40 Parasite SEO keywords (10 on-demand scans/day) & priority support
Start with a 5-day free trial on Pro when you create your account (no credit card required). Upgrade to a paid plan whenever you are ready.
QUESTIONS & ANSWERS
Frequently asked questions for solo founders
Everything you need to know about organic SaaS customer discovery.
I have almost zero marketing time. How much time does Xoru actually take?
Xoru replaces 3 hours of manual scrolling with a 15-minute daily workflow. The scanner surfaces only high-intent threads where buyers actively request recommendations. It pre-drafts contextual answers in your voice, so you only need to review, approve, and post.
Will replying to Reddit and forum threads get my personal accounts banned?
No. Accounts get banned when automated bots spam generic links or blast unprompted promotional copy. You approve every reply. No automated posting. You review every reply before it is sent, ensuring every contribution is helpful, contextual, and compliant with community rules.
Why is this better than running Google or Meta ads?
Paid ads require hundreds of dollars in testing budget before you find a working hook, and cost per click keeps rising. Community discussions on Reddit and Hacker News convert because buyers are actively asking for recommendations at the exact moment they have a problem.
How does Xoru learn my specific tone and technical background?
During onboarding, you provide past examples of how you communicate and your product core value proposition. Xoru matches your authentic founder tone so replies read like you wrote them from scratch, not like robotic marketing copy.
Does Xoru help with AI search visibility like ChatGPT and Perplexity?
Yes. When you provide authoritative, helpful replies to top-ranking community threads, AI answer engines crawl and cite those discussions when answering buyer recommendation queries.
Start finding your next SaaS customers today
Scan active discussions across social platforms in 30 seconds. No credit card required.
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