AI social listening for SaaS

Find the conversations where buyers are already asking, and reply in your own voice.

Find buyers, catch competitor complaints, and track brand mentions across Reddit, X, Hacker News, LinkedIn and more. You approve every reply.

RedditX (Twitter)Hacker NewsMastodonLinkedInBlueskyQuoraThreadsProduct HuntIndie HackersStack OverflowGitHubYouTubeG2 Reviews

You approve every reply. No automated posting. Fresh results every 4 to 24 hours; mention alerts within the hour (60m on Founder).

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Xoru Inbox
Mention alerts within the hour
r/SaaS·u/dev_founder_k·28m ago
Buying Intent

How are you finding buyers asking for software recommendations on Reddit & HN?

“We tried setting up basic keyword alerts, but 90% of matches are noise and writing replies from scratch takes hours. Looking for something built for B2B SaaS.”

Drafted Reply (Your Voice)Awaiting your approval

We ran into the same alert fatigue early on. Filtering by question structure ("best tool for", "alternative to") rather than raw keywords cut out most of the noise for us. I built Xoru to score those threads and draft a starting reply in our own voice so we just review and post.

You approve every reply. No automated posting.
@saas_growth_ops·@saas_growth_ops·42m ago
Competitor ComplaintNegative

Frustrated with alert-only listening tools flooding our Slack

“Paying $150/mo just to get raw keyword pings in Slack with zero context or sentiment filtering. Still have to open 40 tabs to see if anyone is actually buying.”

Drafted Reply (Your Voice)Awaiting your approval

Alert-only tools are great if you just want raw pings, but painful when you want to act on them. Switching to an inbox that separates buying intent from competitor complaints and drafts a reply ready for approval saved our team a lot of tab-juggling.

You approve every reply. No automated posting.
Ask HN·m_vellani·1h ago
Brand MentionPositive

Ask HN: What stays in your lean B2B growth stack in 2026?

“For organic channels, Xoru has been solid for catching high-intent threads across Reddit and HN. We still approve every reply manually so nothing robotic goes out.”

Drafted Reply (Your Voice)Awaiting your approval

Thanks for the mention! Glad the human-approval workflow is keeping your replies sharp. Let us know if there are any niche communities you want added to your search sources.

You approve every reply. No automated posting.
7-Day Workflow Activity (7 days)
Conversations found
148
Filtered for intent & mentions (7d)
Replies approved
42
Reviewed by a human before posting
Threads tracked
36
Monitored for upvotes & follow-ups
7-Day Activity Breakdown
FoundApprovedTracked
Mon
Tue
Wed
Thu
Fri
Sat
Sun
HOW IT WORKS

Find, reply, and track in three steps

Filter out noisy keyword chatter, draft replies in your own voice, and track every conversation from one place.

STEP 01Search sources & signal filtering

Find

Xoru scans your search sources across Reddit, X, Hacker News, LinkedIn, and more with fresh results every few hours and mention alerts within the hour.

Signal Filter
r/SaaS·22m ago
Buying Intent

“Looking for an alternative to Brand24 that catches software buyers without noise...”

Search Sources
RedditXHN
MENTIONS & SENTIMENT

Separate buyer opportunities from brand and competitor mentions

Switch between Opportunities (high-intent threads where someone is asking what tool to use) and Mentions (every post naming your brand or competitors).

  • Sentiment classification: Every mention is tagged Positive, Neutral, or Negative so you can spot competitor churn before a renewal.
  • Brand and competitor tracking: Monitor up to 3 brand and 10 competitor terms on Founder (or 5 brand and 15 competitor terms on Growth).
  • Scheduled refresh: Fresh results every few hours, with mention alerts within the hour (60m on Founder, 30m on Growth).
r/SaaS·Buying Intent

“What tool are you using to track competitor mentions and buyer questions across Reddit and LinkedIn for a 5-person SaaS team?”

LinkedIn·Buying Intent

“Which tool are small SaaS teams using to catch Reddit threads where someone is asking for a product like ours?”

Discord · #tools·Buying Intent

“Anyone have a recommendation for finding people who ask what to use on Reddit, without a pile of keyword noise?”

Sentiment Over Time (7 days)
PositiveNeutralNegative
Mon
Tue
Wed
Thu
Fri
Sat
Sun
r/devops·u/infra_lead·38m ago
Example thread

How are small teams handling Postgres logical backups without writing brittle cron scripts?

We have 4 production databases and our custom pg_dump scripts failed silently last weekend. Looking for something lightweight with Slack failure alerts.

Xoru Draft · Calibrated to Your VoiceTone: Direct Peer / Technical

Silent cron failures bit us too. Whatever tool you pick, make sure it verifies the restore checksum on a scratch instance rather than just checking that pg_dump exited 0. We built pgSnap to run daily verified restores with Slack alerts when a dump drifts, happy to share the verification script we use if you want to keep your own setup.

You approve every reply. No automated posting.
REPLIES THAT READ AS HUMAN

Drafted in your voice, approved by you before anything is posted

Generic AI comments get ignored or removed by moderators because they sound like press releases. Xoru calibrates drafts to your past writing, product positioning, and the specific norms of the community.

  • Answers the question first: Leads with concrete technical or workflow tradeoffs before mentioning what you built.
  • No AI filler phrases: Strips out robotic openers, buzzwords, and salesy call-to-action links.
  • You approve every reply: No automated posting. Review, edit, and post from your own account.
ALERTS & MCP INTEGRATION

Get mention alerts within the hour, or query Xoru from Claude, ChatGPT & Cursor

Receive new opportunities and brand mentions where your team already works via Slack, Discord, or email digests. Or connect your assistant over the Model Context Protocol (MCP) to inspect threads and generate drafts in chat.

  • Slack, Discord & Email alerts: Mention alerts within the hour (60m on Founder, 30m on Growth) with sentiment and intent tags.
  • Assistant tools via MCP: Query list_opportunities, list_mentions, and draft_reply from Claude Desktop, Claude Code, Cursor, ChatGPT (Developer Mode / MCP connectors).
  • Draft-only safety: MCP tools never auto-post to social networks. You approve every reply.
Read the MCP setup & tools docs
Slack · #growthExample

New Competitor Complaint · Negative

r/SaaS: “Anyone switching off Brand24? Too much noise for our small team...”

Score: 9.2/10Open Draft →
Discord WebhookExample

Topic Mention · Hacker News

“Ask HN: Best tool to track product mentions across forums?”

NeutralReview Draft →
Email AlertExample

Brand Mention · Positive

Subject: 3 new high-intent threads & 1 brand mention ready for review

Within the hourView Inbox →
Assistant Chat · Xoru MCP (Claude Desktop, Claude Code, Cursor)
What buying-intent conversations did Xoru find today?
Tool call: list_opportunities({ intent: "buying_intent", limit: 3 })Read-only

1. [r/SaaS] “Looking for a social listening tool that drafts replies without sounding like ChatGPT” (Buying intent · 2h ago)

2. [Ask HN] “Ask HN: How are small B2B teams tracking competitor complaints on Reddit and X?” (Buying intent · 4h ago)

3. [r/startups] “Frustrated with alert-only tools flooding Slack with noise. What else works?” (Competitor complaint · Negative · 6h ago)

Draft a reply to the top one
Tool call: draft_reply({ opportunity_id: "opp_9482" })Saved to Approval Queue · Never auto-posts

“We ran into the exact same wall with generic AI replies getting ignored in r/SaaS. What worked for us was training drafts on our past founder comments first, and keeping a strict manual approval step so nothing ever posts automatically. Happy to share how we structure our keyword filters if useful.” (Draft saved in Xoru. You approve every reply before posting.)

RANKING THREADS & GET CITED BY CHATGPT AND PERPLEXITY

Find high-ranking community threads that Google and AI search engines already cite

Xoru spots Reddit, Quora, and Hacker News discussions ranking on Google Page 1 for your target keywords so you can contribute helpful answers in your own voice. Those public answers capture search traffic and help your product get cited by ChatGPT and Perplexity.

Explore Ranking Threads
HOW XORU COMPARES

Why teams switch from alert-only tools

You approve every reply. No automated posting.
XoruAlert-only tools
Channels
Reddit, X, Hacker News, Mastodon (Pro); adds Bluesky, LinkedIn, Quora (Founder) & more on Growth
Single-channel silos or raw keyword feeds
Signal filtering
Semantic buying intent & 1-10 relevance scoring that filters out off-topic chatter
Unfiltered keyword matches flooded with noise
Mention types & sentiment
Separates Opportunities from Mentions; tags Positive, Neutral, and Negative sentiment
Flat list of keyword hits without intent or complaint context
Human-approved replies
Drafts in your own voice; you approve every reply before posting (no automated posting)
No reply drafting, or risky auto-posting bots
Alerts
Fresh results every 4-24h; mention alerts within the hour (60m Founder / 30m Growth) + MCP
Raw email digests or noisy webhook dumps

Alert-only tools stop at a keyword ping. Xoru filters for intent and sentiment, drafts replies in your voice, and tracks threads over time.

Predictable pricing

Simple pricing for founders and growing teams.

Pro

For founders doing their own distribution

$24/mo
Billed $290/yr
5-day free trial on signup. No credit card required.
Find buying-intent conversations and get replies drafted in your voice.
  • Automatic refresh: every 24 hours
  • 20 on-demand scans/mo
  • Brand and competitor tracking (1 brand, 1 competitor)
  • 5 channels (Reddit, X, Hacker News, Mastodon, LinkedIn)
  • 10 search sources (keywords & communities)
  • 50 AI drafts/mo (Trained Voice)
  • Ranking Threads (10 tracked keywords, weekly scan)
  • Create with your voice
  • Thread tracking (15 threads/mo)
  • API access: 60 requests/min, 25k/mo (2 keys)
Start 5-day free trial →
Most popular

Founder

For startups and agencies scaling distribution

$124/mo
Billed $1,490/yr
Full scale distribution for high volume builders
Adds brand and competitor tracking, with Slack and Discord alerts.
  • Everything in Pro, plus
  • Automatic refresh: every 8 hours
  • 100 on-demand scans/mo
  • Brand names and competitors tracked (3 brand, 10 competitor)
  • 1h mention refresh & alerts (email + Slack + Discord)
  • 30-day mention trends & volume analytics
  • 8 channels (Reddit, X, Hacker News, Product Hunt, Mastodon, Bluesky, LinkedIn, Quora)
  • 20 search sources (keywords & communities)
  • 150 AI drafts/mo & unlimited regens
  • Up to 150 outreach leads/mo (5/day)
  • Daily Ranking Threads scans (20 tracked keywords, 5 on-demand scans/day)
  • Thread tracking (50 threads/mo, 30 concurrent)
  • API access: 120 requests/min, 100k/mo (5 keys)
Get Founder →

Growth

For teams

$250/mo
Billed $3,000/yr
Multi-channel distribution and collaborative team workflows
Adds 3 team seats, approval workflows and 30m mention alerts.
  • Everything in Founder, plus
  • Automatic refresh: every 4 hours
  • 200 on-demand scans/mo
  • Brand names and competitors tracked (5 brand, 15 competitor)
  • 30m mention refresh & alerts (email + Slack + Discord + approvals)
  • 90-day mention trends & CSV export
  • 40 search sources (keywords & communities)
  • Up to 300 outreach leads/mo (10/day)
  • 300 AI drafts/mo & 100 tracked threads/mo
  • 14 channels (adds Threads, Indie Hackers, Stack Overflow, GitHub, YouTube and G2 Reviews)
  • 3 product workspaces and 3 team seats
  • 10 daily Ranking Threads on-demand scans & priority support
  • API access: 300 requests/min, 500k/mo (10 keys)
Get Growth →

Start with a 5-day free trial on Pro when you create your account (no credit card required). Upgrade to a paid plan whenever you are ready.

Frequently asked questions

What's the difference between Opportunities and Mentions?
Opportunities are high-intent discussions where someone is asking for a tool recommendation, workflow fix, or alternative in your category, even if they have never heard of your product. Mentions track direct references to your brand and competitors across supported channels, tagged with Positive, Neutral, or Negative sentiment.
Does Xoru post for me automatically?
No. You approve every reply. No automated posting. Xoru drafts a helpful, context-aware response calibrated to your voice, and you review, edit, and approve every reply before posting from your own account.
Can I use Xoru from Claude, ChatGPT or Cursor?
Yes. Every paid plan includes the scoped Data Access API, plus Model Context Protocol (MCP) support for Claude, ChatGPT, and Cursor. Use either one to inspect buying-intent opportunities, check competitor complaints, and pull engagement data from your own scripts, dashboards, or AI assistant. Write scopes can also generate a reply draft, mark an opportunity done, or save a mention. Plan limits scale from 60 requests per minute on Pro to 300 on Growth. See the API and MCP documentation (/mcp) for setup, limits, and examples.
How does sentiment analysis work?
Every matched conversation and mention is evaluated for tone and context and tagged as Positive, Neutral, or Negative. This helps you quickly spot negative competitor complaints from users looking to switch tools, as well as positive mentions of your own product.
How is Xoru different from alert-only tools?
Alert-only tools send raw keyword pings without filtering out noise, leaving you to open dozens of tabs and write every response from scratch. Xoru scores conversations for buying intent and sentiment, drafts replies in your own voice for your approval, and includes thread tracking to monitor upvotes and follow-ups over time.
Which channels does Xoru support and how often do results refresh?
Pro includes 5 channels (Reddit, X, Hacker News, Mastodon, LinkedIn) with automatic refresh every 24 hours and 20 on-demand scans/month. Founder expands to 8 channels (adding Product Hunt, Bluesky and Quora) with automatic refresh every 8 hours, mention alerts every 1h, and 100 on-demand scans/month. Growth adds Threads, Indie Hackers, Stack Overflow, GitHub, YouTube and G2 Reviews with automatic refresh every 4 hours, 30m mention refresh, and 200 on-demand scans/month.
How does Xoru help my product get cited by ChatGPT and Perplexity?
AI answer engines like ChatGPT and Perplexity frequently reference Reddit and Hacker News discussions when buyers ask for software recommendations. By helping you contribute specific, helpful answers to high-ranking threads (see Ranking Threads), your product is present in the discussions those models retrieve.

Find the conversations where buyers are already asking.

Track buying intent, competitor complaints, and brand mentions across Reddit, X, Hacker News, LinkedIn, and more. You approve every reply.

Generate Free Lead Report
5-day free trial on Pro. No credit card required to sign up.